Why is my store not translated after switching the language in Selecty?

In this article:

• What Selecty translates and what it doesn't
• Translate your store content in Shopify
• Translate the texts of your selector and banner
• If you use Weglot or another translation app

A visitor switches to Italian in Selecty, but product names, headings and menus stay in English. Only a few words, such as "Sold out" or the cart, change language. This is expected: Selecty switches the visitor to the Italian version of your store, but it doesn't translate that version. This article explains what to set up so the switched page is fully translated.

What Selecty translates and what it doesn't

Selecty changes the language of the page, and Shopify shows the content you have for that language. Here is what an untranslated Italian page looks like:

• Translated by Shopify automatically: standard theme and checkout texts, such as "Sold out" (Esaurito), "Cart" or the cookie banner.
• Not translated until you translate it: your own content, such as products, collections, pages, menus, blog posts and the headings and texts you added to theme sections.
• Translated in Selecty: the texts of your selectors and the recommendation banner, and the names of countries and languages they show.

Selecty never translates text itself, and it doesn't connect to a translation service.

Translate your store content in Shopify

1. Check the language. From your Shopify admin, go to Settings > Languages. The language must be Published and assigned to the domain your market uses. No translations under the language name means your own content isn't translated yet. Click Translate next to the language and choose your translation app.

2. Translate the content. In Shopify's free Translate & Adapt app:

• Click Translate now to translate the language automatically. Translate it again after you add or change content.
• Turn on Auto-sync translations to translate new and changed content automatically every week.
• To check or edit a translation, open a section from the list, for example Products or Menu.

Other translation apps work with Selecty the same way if they save translations to your Shopify languages. Check this with the app's support if you're not sure.

Learn more: Translate & Adapt app · Automatic translation · Languages

Translate the texts of your selector and banner

Selecty's own texts, such as the banner title, button and labels, are translated in Selecty, not in Shopify. Without a translation, a visitor sees the English text.

1. Open your selector, or Customize for the banner.
2. Click the Translate icon in the top bar. It appears when the selector type has its own texts.

3. In the Translation modal, select the language at the top. The percentage shows how much is translated.
4. Fill in the Translation column, then click Done. An empty field shows the English text in grey.
5. Click Save in the Unsaved changes bar.

To undo a translation, click the menu icon next to the field and select Reset to default.

Country and language names are translated automatically. To change a name for one language, go to Resources, select the language tab and type your own name, then save. An empty field uses the default name.

If you use Weglot or another translation app

Weglot doesn't use Shopify's languages: it manages languages and translations itself. To use it with Selecty, unpublish the extra languages in Shopify, add the Weglot languages to Selecty as custom resources, and exclude Selecty from translation in Weglot. Follow Integration with Weglot.

For any other app that doesn't save its translations in Shopify, contact us at support@devit.software before you set it up.

✔️ Next step

Check our articles to learn more about the app's functionality:

• Markets, domains and languages: what to set up before using Selecty
• Integration with Weglot
• How many languages and currencies do you support?

Updated on: 27/10/2026