Schedule labels and badges by day, date and time zone

In this article:

• Week schedule or Display period
• Store time zone or Visitor time zone
• Show a label on certain days and hours
• Show a label for a set period
• Check the schedule

Turn labels on and off automatically: show "Happy hour" only on Friday evenings, or run a "Black Friday" label from Friday morning to Monday night without logging in to switch it off.

Week schedule or Display period

• Week schedule: repeats every week. Choose the days and hours when the label is shown, for example weekdays from 8:00 AM to 5:00 PM.
• Display period: runs once. Choose a start date and time and an end date and time, for example a weekend sale.

You can use both together. The label is shown only when both allow it: inside the period and on a scheduled day and hour.

Store time zone or Visitor time zone

Both sections have a Time zone setting with two options:

• Store time zone: the label switches on and off at the same moment for everyone, by your store's clock (set in Shopify Settings > General). Use it for sales that start and end at a fixed time, such as a launch or a flash sale. This is the default.
• Visitor time zone: each customer sees the schedule on their own clock. A label set for 9:00 AM–12:00 PM appears at 9:00 AM in New York and at 9:00 AM in London, a few hours apart. Use it for "morning deal" or "happy hour" labels that should follow the customer's local time.

Show a label on certain days and hours

1. Open the label and go to Week schedule.
2. Under Time zone, select Store time zone or Visitor time zone.
3. Clear the checkbox next to each day when the label shouldn't appear.
4. To show the label only part of a day, clear All day for that day and set the start and end time.
5. Click Save.

By default, every day is selected with All day on, so the label is always shown.

Show a label for a set period

1. Open the label and go to Display period.
2. Select Range. (All time, the default, shows the label with no end date.)
3. Under Time zone, select Store time zone or Visitor time zone.
4. Set the Start date and time and the End date and time.
5. Click Save.

With Store time zone, the time fields show your store's offset, for example Time (GMT-4). With Visitor time zone, they show only Time, because each customer has their own.

When the period ends, the label disappears from the store. To use it again, set new dates.

Check the schedule

• In the labels list, hover over the calendar icon in the Schedule column. It shows the display period (if set) and the hours for each day.
• The editor preview doesn't follow the schedule. To see the real result, open your store.
• If a label is missing on the store at a time when it should show, check the Time zone first. With Store time zone, compare the time with your store's clock, not your computer's.

✔️ Next step

Check our articles to learn more about the app's functionality:

• Display conditions: show a label only on the products you choose
• Labels or badges not showing in your store? Check these settings

Updated on: 21/10/2026